In the 1880s, the motion picture camera allowed individual images to be stored on a single reel, leading to the invention of the motion picture projector. Cinema proved popular, and people began to have opinions about it. Not long after, the written word was invented, and was used as a medium for manic-depressives and alcoholics to express their opinions on film. One such people was called Jonathan Gorilla, who, it is said, looked up at a bird in a tree one day and was inspired to create a magazine totally devoted to short, or low budget films. He called it Gorilla Film Magazine, and it was a huge success, but what Gorilla did not know was that he would be killed by a motor car later that year. His dream died with him, but then, some 100 years later, a group of men, this time with different names, thought to call their publication Gorilla Film Magazine, and the rest is history.